The romance between Chanel y Brad Pitt in Chanel No. 5 continues to grow. We already knew that a campaign so it would not be passed but that split deliveries to create more and more image. Now comes the second part on video and I I still charming.
The eternal feminine
To begin with, a man: Brad Pitt; After an unforgettable voice that speaks of the No. 5, the most feminine perfumes.
And now, a second film that reveals the dream world of this perfume of legend.
The story continues…
Chanel does not need more to present this new installment in the press release. Just as in the video they seek simplicity and synthesis. Still playing with the style of life than with the perfume which seems to show only at the end in a clear and evident.
Joe Wright It produces a flawless job in this announcement with the suggestion, detail that is everything in advertising. The legendary pot of Chanel No. 5 appears from the second one in the announcement but we can not perceive it. He uses it as a filter through which all images appear.
The perfume is the filter which show us the world of advertisement. The initial lateral travelling on a clear level of power with citywide at our feet. Flat detail of the fragrance while waving suddenly appears a woman walking to the edge of a pool of curious color with the most majestic nature in the background, lust or the feast of a face with a Flash, the elevator that leads up to the top with a woman pristine and finally, the last level with the world literally at our feet under the filter of perfume.
Visually, it is a wonder. If we already then add voice and studied message that recites smoothly and that Brad Pitt fobs off then we face a campaign of ten.